SOLUTIONS / ECOMMERCE
Turn product discovery into organic revenue
Ecommerce SEO lives or dies on architecture. Everything else is detail.
Where ecommerce organic growth actually comes from
Stores rarely lose to competitors on content volume. They lose on structure: category pages that don’t match how people search, faceted navigation spawning thousands of crawlable near-duplicates, collection pages with nothing on them but products, and internal linking that buries the money pages. Fixing structure routinely outperforms publishing more.
What we build
- Category architecture. A taxonomy mapped to real search demand — the categories people look for, at the depth they look for them.
- Faceted navigation discipline. Deliberate rules for which filter combinations are indexable assets and which are crawl waste — one of the highest-leverage fixes in ecommerce SEO.
- Collection and product page substance. Buying guidance, comparison context, and genuine expertise on pages that would otherwise be interchangeable with every competitor’s.
- Performance. Core Web Vitals treated as a revenue input, because on mobile commerce, speed is one.
- Authority for commerce. Digital PR and linkable assets that earn category pages the authority they can’t earn alone.
Measured in revenue
We track organic revenue by category and page type, not sitewide sessions — so you know which parts of the catalog the channel is actually growing.