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The Search Growth Audit
Every engagement starts here, and it works as a standalone piece of work too. A strategist reads your entire search operation — technical, demand, content, authority, AI visibility, conversion — and tells you what is actually capping growth, what to do about it, and in what order.
Two minutes to request. A strategist replies within one business day.
What you get
Three documents, and a session to walk through them.
Not a PDF dropped in your inbox. We present the findings live, answer questions as they come up, and leave you with everything in writing.
Findings report
Everything we found, sorted by what it costs you rather than by how technical it is. The constraint is named explicitly and separated from the noise.
Opportunity map
The demand you are not capturing, who is capturing it instead, and which pages would have to exist for you to compete for it.
90-day plan
Sequenced work with owners and definitions of done. Written so your team can execute it without us, if that is what you decide.
The questions
Seven questions, answered in writing.
Most audits produce a list of problems. A list is not a decision. These are the questions a search program actually needs answered, and every audit we deliver answers all seven.
Every audit answers
- What is blocking growth right now?
- Where is the demand you are not capturing?
- Which competitors are taking it, and how?
- Which pages should exist that don’t?
- What should be fixed first?
- What is likely to produce commercial impact, and what isn’t?
- What should happen in the next 90 days?
The reasoning behind each one is written up here: the seven questions a search audit should answer.
What we examine
Six layers, because the problem is rarely where it looks.
A site can be technically clean and still lose its category. It can publish constantly and never rank. We look at the whole system, because the bottleneck in one layer usually shows up as a symptom in another.
How it runs
Roughly two weeks, most of it on our side.
You send the request
Website, what you are trying to achieve, and what you think is going wrong. Two minutes. A strategist replies within one business day to confirm scope, timing, and whether we are the right fit.
Access and context
Read-only access to Search Console and analytics, plus a short call about your commercial model — what a good lead looks like, what a customer is worth, what you have already tried.
The work
Crawl, demand mapping, competitor analysis, content and authority review, AI visibility checks, conversion review. This is the part that takes real time and cannot be automated.
Findings session
We walk you and your team through what we found, live. Questions answered in the room. The three documents are delivered the same day.
Your decision
Take the plan and run it in-house, hand it to your existing agency, or work with us. All three happen and none of them offends us. The plan is written to be usable either way.
Fit
Who this is for — and who it isn’t.
We would rather turn down work than take money for an audit that tells you what you already know. Here is the honest split.
Good fit
- SaaS, AI, or ecommerce, where search can plausibly move revenue
- You already get some organic traffic and it is not converting the way it should
- You are publishing content but cannot tell what it is producing
- Something changed — traffic dropped, a migration went sideways, competitors pulled ahead
- Someone internally owns the outcome and can act on a plan
Not a fit
- Brand-new sites with no traffic and no content — you need building, not diagnosing
- You want guaranteed rankings or a fixed traffic number
- You need a cheap monthly retainer with a link quota attached
- Nobody internally can approve or implement changes to the site
- The real problem is the product or the pricing, and search is being asked to fix it
If you are in the second column, say so in the request anyway. We will tell you plainly and point you somewhere more useful.
Request
Tell us about the site.
A few questions so the first reply is useful rather than generic. Scope and cost are agreed after we have looked, never before — quoting an audit sight-unseen would mean guessing at the work.
Search Growth Audit request
About two minutes. A strategist reads every one of these personally and replies within one business day — not an autoresponder, not a drip sequence.
Rather just talk? Contact us directly — it reaches the same people.
Questions
01 How is this different from the free tool?
Measurement versus judgment. The free tool checks 65 things a machine can verify and hands you the results in about a minute. It cannot tell you whether you are targeting the right demand, which competitor is winning the queries that matter, or which fix will produce pipeline. That reasoning is what you are paying for here.
02 Do you guarantee rankings or traffic?
No. Search engines and AI systems control their own results, and anyone guaranteeing outcomes is either guessing or selling something else. What we commit to is the quality of the analysis and the honesty of the measurement.
03 What does it cost?
It depends on the size and complexity of the site, and we quote after a short conversation rather than from a price list. A twelve-page SaaS site and a forty-thousand-URL store are not the same job. You will have a number before any work starts.
04 What access do you need?
Read-only Google Search Console and analytics. That is it. We do not need CMS logins or anything that lets us change your site. If access is genuinely impossible we can still audit, but the findings will be thinner and we will tell you where.
05 Can our in-house team run the plan?
Yes, and plenty do. The plan is written with owners and definitions of done specifically so it is executable without us. We are not offended if you take it and go.
06 What if you find nothing wrong?
That happens, and it is a real finding. If your technical foundation is sound and your content is well matched, the answer is usually that growth is limited by authority or by demand you are not addressing yet — and the plan says so instead of inventing problems to justify the invoice.
Find the bottleneck. Find the opportunity.
Seven questions answered, three documents, and a plan you can start on Monday.